Tag poster
Email Marketing Party Magic
We had you at magic, right? Bad Feather recently had great success using an email marketing campaign to promote this year’s Sonic Union party. Maybe you’ve seen the self-mailing poster invite we created last year? We got loads of positive feedback on the design and we’re told the party was one for the record books. When we sat down to brainstorm ideas for this year’s party, the folks at Sonic Union were interested in promoting the event digitally. It is 2010 after all, and in addition to being a greener and more interactive approach, we saved some serious cash by eliminating printing and postage.
Aside from rethinking the distribution of the invitation, we wanted to design an invite to reflect Sonic Union’s industry reputation of being darn good party people. On our end the ideas started flowing with the mention of the Zoltar machine that would be one of several party attractions. We created this digital poster design that we felt appropriately conveyed 100% FUN.
The poster design was embedded in an HTML email campaign sent to an initial list of invitees. We sent this through a 3rd party service, utilizing their list management capabilities to wrangle the guest list Read the rest of this entry »
Playtime with Sonic Union
These invites are hot off the press and we couldn’t wait to share…
Our pals over at Sonic Union are preparing for a launch party to introduce their newly founded audio post company to industry friends. We created this self-mailing poster as an invitation to the event in their amazing new space where they record, mix and – ahem – PLAY.
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