Tag Packaging
Hot Bread Kitchen Gets Some Hot New Packaging
When we first started working with Hot Bread Kitchen a few years ago, the social purpose bakery was a big idea with a little bread stand at a greenmarket in Harlem. Since then they have grown into a social enterprise that employs immigrant women to bake delicious breads while learning valuable skills for careers in the food industry. They now have more than 20 retailers carrying their products, including Dean & Deluca and the Brooklyn Larder, and participate in 4 greenmarkets per week, including Union Square. Over the past year Bad Feather has worked together with Hot Bread Kitchen to develop packaging that’s as tasty as the the breads they bake.
Lavash crackers (organic, crispy crackers topped with a variety of seeds and spices – you want these) are one of their biggest sellers. The challenge was to design packaging that retained the DIY, homegrown aesthetic that has influenced the Hot Bread Kitchen brand from the beginning. In the early days Jessamyn would hand-stamp kraft paper business cards with the Hot Bread Kitchen logo, and that was a foundation for design elements used in all of the marketing materials we’ve since created for them. When we set to transitioning from their handmade packaging (stamped re-closable paper bags) to a printed design, it was important that we retained the stamped logo which results in a charming irregularity when the bags are lined up on a shelf.
We finally got our hands on a few bags of newly-packaged lavash and must say, they’re as tasty as ever and we could not be more pleased with the result of the finished product.
Bring on the Pickle Party!
We recently completed a small packaging project, creating a set of labels for Bradley Farm. If you happen to shop at the Grand Army Plaza green market in Brooklyn, you may know the ever-popular, bearded chef turned farmer, Ray Bradley. In addition to his beautiful produce and delicious, naturally raised pork, Ray also sells his own brand of pickles, strawberry preserves, wildflower honey and other specialty items [Read: homegrown and ground paprika. Run, don't walk].
To help get the pickles to market, Heather and Kristen headed to Bradley Farm in New Paltz to jar and label some Dills, Bread and Butters, and the almighty Lemon Cucumber pickles. Thanks to Ray’s generosity, we didn’t leave empty handed and we’ve since enjoyed the scrumptious treats in the studio. Nobody ever told Kristen she might have to wear a hairnet when she joined team Bad Feather, but if you ask her, we’re sure she’ll tell you a day in the country and her own jar of those tasty dill pickles was worth it.
Bradley Farm is at the 97th and Amsterdam Market on the Upper West Side on Fridays, and the Grand Army Plaza Market in Brooklyn on Saturdays. We also created a hilarious Ray Bradley button that Ray is selling to his loyal customers to help recoup losses from the late blight that severely damaged this year’s heirloom tomato crops. Support the farm and get yourself some pickles!
The Fruits of Our Labor
Recently Bad Feather had an opportunity to design a wine label! James Benedetto of Scotto’s Wine Cellar in Carroll Garden is releasing his ’05 Benedetto Blend and he came to us for assistance. The design was inspired by the wine-stained, handwritten label stuck on a sample bottle from winemaker, Tony Coturri.
The Coturri vineyards are sustainably farmed, the grapes are hand harvested and the wines are hand crafted. The limited production of the Benedetto Blend 2005 is a bold, earthy wine that will compliment hearty peasant food well. We’re finding the wine and the label very appetizing!
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