Hot Bread Kitchen Gets Some Hot New Packaging
When we first started working with Hot Bread Kitchen a few years ago, the social purpose bakery was a big idea with a little bread stand at a greenmarket in Harlem. Since then they have grown into a social enterprise that employs immigrant women to bake delicious breads while learning valuable skills for careers in the food industry. They now have more than 20 retailers carrying their products, including Dean & Deluca and the Brooklyn Larder, and participate in 4 greenmarkets per week, including Union Square. Over the past year Bad Feather has worked together with Hot Bread Kitchen to develop packaging that’s as tasty as the the breads they bake.
Lavash crackers (organic, crispy crackers topped with a variety of seeds and spices – you want these) are one of their biggest sellers. The challenge was to design packaging that retained the DIY, homegrown aesthetic that has influenced the Hot Bread Kitchen brand from the beginning. In the early days Jessamyn would hand-stamp kraft paper business cards with the Hot Bread Kitchen logo, and that was a foundation for design elements used in all of the marketing materials we’ve since created for them. When we set to transitioning from their handmade packaging (stamped re-closable paper bags) to a printed design, it was important that we retained the stamped logo which results in a charming irregularity when the bags are lined up on a shelf.
We finally got our hands on a few bags of newly-packaged lavash and must say, they’re as tasty as ever and we could not be more pleased with the result of the finished product.
